Carrying forward the legacy of over 160 years of craftsmanship in perfumery, ISAK is inspired by nature around us, handcrafting modern fragrances based on indian heritage knowledge.

ISAK is a hindi word derived from ‘ISHQ’. It is pronounced as /IS(e)K/ and is largely used in the heartland of Uttar Pradesh, also our home.

As our biggest strength lies in our continuation to be artisanal, handcrafted and original over the years, and not get touched by the commerciality, in an industry that’s otherwise mass and stereo typical; ISAK represents who we are. We have managed to survive and thrive over the last century and a half because, while staying true to our founding roots, we have remained relevant to the current times.