Isak at Shark Tank

Shark Tank India


Spreading the essence of Indian perfumery worldwide, promoting cultural exchange, and fostering appreciation for diverse traditions.

Leading Perfumery In India

Top 25 Emerging Brands

We are thrilled to be a part of the top 25 Emerging Brands from India; Declared by LBB X NYKAA


The Best Sellers

Spread your Fragrance

About us

Our Story

The unrivalled fragrance formulations along with the lingua franca graced with the ever so famous tehzeeb and nazaaqat of the city of Lucknow, spreading and winning discerning patronage across regions. Over the last century, our fragrance house has managed to build and blossom the business driven by the artistry and perfection of hand blending and not commercial priorities; along with a keen inherited nose, counting 150 years and 6 generations to be precise. What our recipe is, is hard to divulge, but we acknowledge, it is a dream commission.

About Us

Our legacy

Carrying forward the legacy of over 160 years of craftsmanship in perfumery, ISAK is inspired by nature around us, handcrafting modern fragrances based on indian heritage knowledge.


The Meaning

ISAK is a hindi word derived from ‘ISHQ’. It is pronounced as /IS(e)K/ and is largely used in the heartland of Uttar Pradesh, also our home.

As our biggest strength lies in our continuation to be artisanal, handcrafted and original over the years, and not get touched by the commerciality, in an industry that’s otherwise mass and stereo typical; ISAK represents who we are. We have managed to survive and thrive over the last century and a half because, while staying true to our founding roots, we have remained relevant to the current times.

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