Blooming a.m.

We are fragrance house dedicated to the creation of unrivalled artisanal fragrances of rare notes and blends, for over a century and a half.

Still based in Lucknow, we manufacture and extract many of our own essences using our traditional infusion & distillation technique that captures the complexity and notes of raw and rare ingredients of each blend – a process now foregone as too meticulous in times of machine made. Each essence is still measured, blended and formulated by hand, as  it was a century ago.

Perfected the art of fortunate balance and proportion, our perfumery creates progressive compositions for today!

• As Seen on Shark Tank India
• Craft Brand of the Year At International Craft Awards
• Top 25 Fastest Growing Brand in India by Nykaa
• Shorlisted for the Amazon Propel Season 4

At ISAK, luxury is defined by the perfect harmony of nature and science. We craft our fragrances using a thoughtful blend of the finest natural ingredients and lab-made IFRA-approved molecules, ensuring safety, sustainability, and unparalleled quality. Our meticulous sourcing process combines ethical practices with cutting-edge innovation to create scents that are both exquisite and responsible.

With a 170-year legacy in perfumery, ISAK represents the timeless art of blending tradition and modernity to deliver a truly luxurious experience.

Our perfumes are 20% concentrate which helps them last longer than most perfumes in the market.
Our Attars are 100% perfume oil and do not contain alcohol.

We ensure secure packaging and swift dispatches of all orders same day or the next working day. We work with trusted courier partners like Blue Dart, Delhivery, E-Com Express, or Xpressbees for domestic deliveris in India, typically arriving within 2-9 days.

In accordance with global retail industry standards, and for the safety of our consumers, we do not accept returns or exchanges of products that appear to be opened, tried, or used.