Lucknow-based Vidushi Vijayvergiya launched Isak Fragrances to continue her family’s business of making and selling perfumes. These fragrances are artisanal, and aim to popularise the forgotten trend of Indian perfumery.
Isak has two collections — the Signature Collection, and the Royals of Awadh Collection. These include scents of lavender, patchouli, sandalwood, musk, rose, jasmine, saffron, lemon, clove, nutmeg, ambrette seeds, oudh, and agarwood, to name a few. Isak also offers a DIY kit to personalise the perfumery experience.
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