ISAK

How to use reed diffusers : 2023 Guide

Reed diffusers are an excellent way to keep your house and workplace smelling good all the time. The simplest way to fragrance a place is with reed diffusers. It is the ideal scent for your bathroo...

Is fragrance addiction a thing?

The Oxford dictionary defines "addiction" as the condition of being unable to stop using or doing something as a habit, especially something harmful. In this day and age, one thing we are all addic...

5 Tips for Choosing a Perfume : A 2023 Guide

Amongst the mass, what the right perfume could be, varies from individual to individual. You could always go after products from hearsay, but contentment is not guaranteed. Perfume is a very person...

Why Indian Perfume

I was lucky. One of the names which cropped up was "ISAK." This is a family perfumer in Lucknow which has existed for six generations. Originally creating perfumes for royalty across India - for Ma...

The Rise of Unisex Perfumes

Unisex perfumes have been niche market for a very long time but their popularity is on the rise now. The artificial divide between masculine & feminine perfumes has started to blur and unisex p...

What is an Artisanal Perfume?

Unlike their designer cousins, these are perfumes which have been crafted and mixed by hand in small quantities and in traditional methods, handed down from generation to generation or passed on fr...

Roses of India

Welcome to the majestic and fragrant landscapes that can only be in India. The land cherished by the maharajas and kings over centuries; has always had so much to offer to everyone around. The plac...

The Magnificient Oudh

One of the most valuable trees in the world – ‘Agarwood’ is at its best, when a bug has infected most parts of its trunk and roots The Assam Valley, with its undulating rich terrain is fed by the...

Indian Jasmine

A walk down the lanes on Madurai in Tamil Nadu will not only surprise you pleasantly but also, leave a notable impression of its aromas in your memories forever. The sacred ‘satwik’ flower that has...

Growing-up in an Indian Business Family-A Daughter's Perspective

Having grown in a family that manufactures perfumes and other related products, fragrances have been an important part of my childhood. There were a few years (from 6years of age - 8 years of age) ...